Environmental pollution – a no-no with :
ith the increasing commercialization and consumption of manufacturing goods all over the world, man is destroying its own existence by vexing mother Nature. Due to our careless attitude towards natural resources, the environmental problems are increasing day by day, pushing us closer to global warming, carbon emission, resource depletion, industrial waste disposal problems, pollution in all spheres and health hazards to workers and human, in general. Conventional Textile processing includes the use of potentially harmful and toxic chemicals at each stage of manufacture. Most of the processing applications like scoring, bleaching, dyeing and finishing include the use of such chemicals which have associated environmental impacts and social concerns. Textile manufacture is contributing to industrial pollution, air and water and soil contamination every day. Not only this, it also affects the economic and physical health of the farmers and industrial workers. Chemical inhalation can lead to asthma and other respiratory problems, and skin and lung diseases among many industrial workers. arises and stands to protect nature. By sustainable development using eco-friendly organic fabrics and natural herbal dyes is condemning man-made pollution and is encouraging natural way of living. The fabrics used are organic and hence doesn’t tax the land through chemicals. The dyes used are all natural herbal dyes and no hazardous chemicals are used during the process.
Colors from Nature:
e promote the use of herbs with renowned medicinal properties. Natural Dyes are the colors extracted from plants & minerals. Many of the Natural Dyes are medicines itself as they are extracted from herbs, which have endless list of therapeutic benefits. On the contrary, chemically created colors are terrible poisons. Natural Dyes along with Natural Fabrics are very good for skin. Lastly they are eco-friendly. In simple words to explain the beneficial aspects of these Natural Dyes in comparison to any of the synthetic dyes, as it is a universal truth that every dyed garment has its rubbing fastness irrespective of its origin, when a human body sweats due to heat or other factors, the Natural Dyes (most of them have medicinal properties) helps in removing the toxic effect of the human body sweat. We use colors like saffron color dyes like ash pink, madder red, pomo orange are produced from turmeric, pomegranate is used for color fastness, olive green, leaf green is made from haritaki found in the Himalayas, orange-brown dyes from cutechu, indi blue and indi blue light from indigenous indigo, beet maroon and sandalwood red from Beet, Harda, Silikha, Sewali flowers, Teal leaves etc.

rganic certification is the public’s affirmation that the products have been grown and handled according to strict procedures without persistent toxic chemical inputs. When you see that product has been certified organic, it attaches credibility and assurance of its quality and you can be rest assured that the product is genuinely organic and the reliability of the product is maintained. Organic Exchange standards (OE 100 and OE Blended) were developed to support organic product integrity by filling a gap in the market; companies needed a way to validate the presence of organic fiber in their finished products. One last important development in organic textile standards has been the development of the Global Textile Standard (GOTS) that begins the process of harmonizing all the different and slightly varying organic textile standards.

uses 100% GOTS Certified Organic Silk/Cotton/Fabrics.



Ancient and languishing art:
f all the Indian handicrafts, textiles form a class by themselves over which the rest of the world went into ecstasies from time immemorial. Indian fabric art can be classified into three broad categories - woven, painted or printed and embroidered. Hence due to all cultural confluences in India, there arose a diverse but very fine range of arts of textile producing which was carried forwarded by generation to generation. The ancient and languishing arts like Kalamkari of Andhra Pradesh (an exquisite 3000 yrs ancient craft of painted and block printing with vegetable/natural extracted dyes from bark, flower and roots), Jaina art, Thangka art of Tibet, Phad and Pichwai fabric paintings of Rajasthan, Phulkari embroidery of Punjab, Zari and Zardozi work of Mugahls, Kantha work of West Bengal, Kasuti Embroidery of Karnataka, Chikankari of Lucknow, Madhubani paintings on Fabric of Bihar, Miniature Paintings on fabric of Rajasthan and many more… The craft tradition in India is intermingled with its religion, philosophy and way of life. Craft was not merely an avocation for the Indian craftsmen, but a family dharma. These crafts and arts were a personal religion, which the craftsmen and artisans continued to follow even when their avocation became the least lucrative of professions. Handed down for generations by father to son, it was so much a part of his life that it made him unfit for any other trade or profession. RTLL’s strives to revive these arts and crafts by using these traditional methods on organic fabrics in creating designer wears of current trends. These traditional methods with contemporary designs and art forms are made available in latest design cuts. Thus the craftsmen and artisans of these ancient and languishing arts will get economical as well as social upliftment which in turn helps in their growth story. Through RTLL brings these art forms to international platform so that the craftsmen and artisans of these arts get their due recognition.
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